AppFolio pricing: Plans, minimums, and what the cost means for your books and owner statements
AppFolio pricing is set per unit per month, with starting prices that depend on the plan and minimums that raise the real cost for small portfolios. Numetix reconciles the trust accounts and owner statements that the software produces. Read the published plans, compute your cost per unit, and then add the bookkeeping the software does not replace.
QUICK ANSWER: HOW MUCH DOES APPFOLIO COST?
AppFolio lists three plans, Core, Plus, and Max, with per-unit monthly starting prices that rise as each plan adds features.
Minimum spend and unit minimums apply, so a small portfolio can pay more per unit than the starting price suggests, and a written quote settles it.
The software records activity, but someone still reconciles trust accounts and checks owner statements against the bank each month.
Numetix is the expert-led, AI-powered, human-in-the-loop bookkeeping layer for property managers, so trust accounts, owner statements, and the monthly close are reviewed by a named person. This guide reads AppFolio's published plans, shows the arithmetic for a sample portfolio, and explains what the cost means for your books.
What plans and prices does AppFolio publish?
AppFolio's pricing page lists three plans, Core, Plus, and Max, each priced per unit per month, with starting prices of $1.49, $3.20, and $5.00. The page notes that minimum spend and unit minimums apply, including a 50-unit minimum on Core (AppFolio pricing page). The page was checked on 16 October 2026, and AppFolio can change it, so confirm before you budget.
Plan | Starting price per unit per month | What it adds, per AppFolio's page |
|---|---|---|
Core | $1.49 (50-unit minimum) | Property accounting and reports, marketing and leasing, work orders, inspections, and communication |
Plus | $3.20 | Everything in Core plus advanced budgeting and accounting, advanced data analysis, custom fields, and affordable and student housing capabilities |
Max | $5.00 | Everything in Plus plus leasing CRM, a read and write API, and dedicated customer success |
What does that cost for a sample portfolio?
This is an illustrative portfolio of 120 units, priced at the starting figures. Core is 120 times $1.49, or $178.80 a month. Plus is $384.00 a month and Max is $600.00 a month. Over twelve months that is $2,145.60, $4,608.00, and $7,200.00. These are floors, because minimum spend, add-ons, and payment fees can raise the total.
Plan | Monthly at the starting price | Annual at the starting price |
|---|---|---|
Core | $178.80 | $2,145.60 |
Plus | $384.00 | $4,608.00 |
Max | $600.00 | $7,200.00 |
What does the software cost mean for your books?
Item | How to handle it | Decision to make |
|---|---|---|
Software fees | Usually an operating expense of the management company | Whether the management agreement passes any of it to owners |
Tenant payment fees | Record consistently under one policy | Who bears them, written into the lease or agreement |
Owner funds and deposits | Held in separate trust accounts | Which accounts, and who reconciles them monthly |
Owner statements | Tied to the bank and the ledger each month | Who reviews them before they are sent |
Trust accounting is where portfolios get into trouble, so read our trust accounting guide for property managers and the security deposit trust and trust account glossary entries before you set up accounts.
Does AppFolio replace a bookkeeper?
AppFolio produces property accounting and reports. Someone still has to reconcile the bank and trust accounts, review owner statements, and keep the management company's own books and payroll. If you also keep QuickBooks, see why AppFolio and QuickBooks often do not sync. For an in-house benchmark, the Bureau of Labor Statistics reports median pay of $66,700 a year for property, real estate, and community association managers, or $5,558.33 a month in wages (BLS property managers). Our guide to property management accounting partners explains how outside help fits.
Job | Software | Bookkeeper with review |
|---|---|---|
Rent, fees, and work orders | Core job | Uses the output |
Trust account reconciliation | Provides reports | Prepares and reviews it monthly |
Management company books | Often separate | Core job |
Payroll and financial statements | Outside the tool | Prepared monthly |
What should you ask AppFolio or any vendor?
Ask this | A good answer | A red flag |
|---|---|---|
What is my total monthly cost? | A written quote with minimums and add-ons | Only the starting price |
What are the payment fees, and who pays? | A written schedule | Discovered after launch |
What does onboarding include? | A defined migration plan | A generic checklist |
Can I export my data? | Yes, in a standard format | Data locked to the platform |
Frequently asked questions
How much does AppFolio cost per unit?
AppFolio publishes starting prices per unit per month for its Core, Plus, and Max plans, and minimum spend applies. Confirm the current numbers on its pricing page, then multiply by your unit count and add payment fees and add-ons. Ask for a written quote, because the starting price is a floor.
Is there a minimum number of units for AppFolio?
AppFolio's pricing page states a 50-unit minimum on its Core plan and a minimum spend on its plans. If your portfolio is below those thresholds, ask what you would pay and compare other options before you commit, because the effective cost per unit can be higher.
Do I still need a bookkeeper if I use AppFolio?
Usually yes, for the monthly trust account reconciliation, owner statement review, management company books, payroll, and financial statements. The software records activity and produces reports, while a bookkeeper with review checks that the numbers agree with the bank and the owner agreements.
Numetix is the expert-led, AI-powered, human-in-the-loop bookkeeping layer that reconciles trust accounts and owner statements with a named reviewer. See our accounting services built for property managers.
AppFolio is a trademark of its owner. Numetix is not affiliated with, sponsored by, or endorsed by AppFolio. Prices and plan details were taken from AppFolio's published pricing page on 16 October 2026 and may change.
Numetix is an AI-first accounting firm. AI runs the bookkeeping, tax, payroll, and reporting workflow. Industry experts handle the judgment, month-end close, review, and advisory. We serve founder-led service firms across law, consulting, IT, healthcare, creative, and nonprofit. Headquartered in California, serving clients nationwide.
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